Mike Michelini
Cross-border ecommerce operator
Building the Second Brain Behind Your Brand
For Amazon & ecommerce sellers · Online Summit
The AI Divide Is Here.
Build your AI workforce before Q4 — with practical, human-led AI workflows from operators who already use them.
7 Figure Seller Summit 12 is a two-day online event for serious Amazon and ecommerce sellers. Learn the exact AI workflows for PPC, inventory, listings, customer messages, and profit protection — while you stay in control of every decision.
July 28–30, 2026
100% Online
Free to attend
24-hour viewing window each day
Watch Now
Free registration. Each day's sessions are open for 24 hours.
Featuring experienced ecommerce operators and AI practitioners:
The AI Divide
Why this matters
In 2026, Amazon and ecommerce sellers are splitting into two groups.
One group is still buried in Seller Central reports, PPC search terms, inventory spreadsheets, tariff questions, and last-minute Q4 decisions.
The other group is building human-led AI workflows that help them move faster, protect profit, and make better decisions — without handing the business to a black box.
This summit helps you cross that divide before Q4.
Proudly supported by
Goflow
Gold Sponsor
Gold Sponsor
BQool
Silver Sponsor
Silver Sponsor
E-commerce Wala
Sponsor
Sponsor
The Transformation
From overwhelmed operator to commander of an AI workforce
Before
The overwhelmed operator
- Firefighter — every day starts with a new emergency
- Manual report reader — hours lost inside Seller Central
- Bottleneck for every decision in the business
- Too much data, not enough time
- Reacting instead of leading
After
The commander of an AI workforce
- Faster decision-maker with better information
- AI prepares, you decide
- More profitable, less reactive
- Time back for family
- Still fully human-led
The promise isn't "AI will run your business." It's: you stop being the bottleneck inside your own business.
Your Free Pass
What you get with your free pass
Everything below is included when you register — at no cost.
Two days of practical masterclasses
Sessions from real 7- and 8-figure sellers and vetted experts — focused on workflows you can put to work, not theory.
Live AI coaching & implementation guidance
Get help applying what you learn to your own business, so ideas turn into working systems.
A clear roadmap for adopting AI before Q4
Leave with a step-by-step plan for where AI fits in your business — and where it doesn't.
24-hour viewing window each day
Each day's sessions stay open for a full 24 hours, so you can watch on your schedule, in your timezone.
Optional upgrade: All-Access Pass
Want lifetime recordings? The All-Access Pass is available after you register — completely optional.
🙌 🌟 A portion of proceeds supports New Hope Cambodia Orphanage. 👨👩👧👦🏠
The Workflows
What you'll learn
Eight working systems, taught by the operators who run them. One rule throughout: you stay in control of every decision.
Market intelligence
Competitor moves, category shifts, and pricing changes — condensed into a brief you can read with your morning coffee instead of three hours of tab-hopping.
PPC search term triage
Stop scrolling ten thousand search terms looking for the bleeders. Learn a triage system that surfaces the wasted spend first, so cuts take minutes — not a lost Sunday.
Inventory risk monitoring
A stockout in November costs you rank you spent all year building. Set up early-warning monitoring on days-of-cover, so reorder decisions happen weeks ahead — not in a panic.
Listing optimization drafts
Titles, bullets, and A+ outlines that start from your keyword data and your brand voice — so the rewrite that's been on your list for months actually ships this week.
Customer message drafting
The inbox never sleeps, but most messages follow the same dozen patterns. Build a drafting system that clears the routine ones fast and leaves your judgment for the tricky cases.
Supplier follow-up drafts
Deposits, sample rounds, QC dates, freight bookings — supplier threads die when you drop the follow-up. Keep every negotiation moving without chasing WeChat at midnight.
Profit protection dashboards
Fee creep, refund spikes, and margin erosion hide across a dozen reports. Pull them into one view so the leak shows up the week it starts, not at year-end when your accountant finds it.
Q4 readiness systems
Peak season rewards the sellers who prepared in summer. Walk through a readiness system that tracks the moving parts — stock, ads, listings, cash — so October feels planned, not survived.
The Lineup
Speakers
Confirmed ecommerce operators and AI practitioners sharing practical workflows.
Amy Wees
CEO, Amazing at Home
The Amazing Execution Flywheel: AI Agents Complete in Hours What Takes Months to Deliver
Mina Elias
Founder & CEO, Trivium Group
Build AI Agents to Run Your Amazon Business
Kamal Singh
Founder, AMZ One Step
How to Rapidly Generate AI Images and A+ Content at Scale
Yoni Mazor
Goflow
From Scattered to Scalable: Making Multichannel Operations Agent-Ready
Ritu Java
Founder, PPC Ninja
5 Claude Skills to Manage Your Amazon PPC
Samuel Krushnisky
BQool
The 80/20 of AI PPC Optimization
Christian Rich
Azoma
How to Get Ranked for Rufus and ChatGPT
Can Chan
Founder, TopTier League
How to Unlock 10X Growth from TikTok Shop
Ashwin Menon
Ecommerce AI practitioner
Agent-to-Agent: How to Get ChatGPT to Sell Your Product
Giorgio Piccoli
President, Americanflat
How an 8-Figure Seller Built an AI-First Culture to Generate $2 Million per Employee
Andrew Erickson
Co-founder, Inventory Hero
AI Inventory Workflow: What to Order, When, and How to Avoid Q4 Stockouts
Jana Krekic
Founder & CEO, YLT Translations / SellerLingo
AI Translation Is Not Localization: How to Expand Internationally Without Losing Conversion or Compliance
Moshe Scheiner
Founder, BoostSR
The Agent Isn’t the Hard Part. The Memory Is.
Chris Rawlings
Founder & CEO, Sophie Society
Claude for Amazon Sellers: The Complete Operating Framework
The Program
Three action-packed days
All times are Eastern Time. Every session stays within its one-hour block.
Day 1 — Tuesday, July 28: AI Agents + Foundation
10:00–11:00 AM ETBuilding the Second Brain Behind Your Brand
Mike Michelini
Cross-border ecommerce operator
11:00 AM–12:00 PM ETThe Amazing Execution Flywheel: AI Agents Complete in Hours What Takes Months to Deliver
Amy Wees
CEO, Amazing at Home
1:00–2:00 PM ETBuild AI Agents to Run Your Amazon Business
Mina Elias
Founder & CEO, Trivium Group
2:00–3:00 PM ETHow to Rapidly Generate AI Images and A+ Content at Scale
Kamal Singh
Founder, AMZ One Step
3:00–4:00 PM ETClaude for Amazon Sellers: The Complete Operating Framework
Chris Rawlings
Founder & CEO, Sophie Society
5:00–6:00 PM ETLive AI Hackathon — Cash Prizes + AI Trivia
7FSS12 AI Hackathon
Presented by Goflow
Day 2 — Wednesday, July 29: Marketing + PPC
10:00–11:00 AM ETFrom Scattered to Scalable: Making Multichannel Operations Agent-Ready
Yoni Mazor
Goflow
11:00 AM–12:00 PM ET5 Claude Skills to Manage Your Amazon PPC
Ritu Java
Founder, PPC Ninja
1:00–2:00 PM ETThe 80/20 of AI PPC Optimization
Samuel Krushnisky
BQool
2:00–3:00 PM ETHow to Get Ranked for Rufus and ChatGPT
Christian Rich
Azoma
3:00–4:00 PM ETHow to Unlock 10X Growth from TikTok Shop
Can Chan
Founder, TopTier League
Day 3 — Thursday, July 30: Profitability
10:00–11:00 AM ETHow an 8-Figure Seller Built an AI-First Culture to Generate $2 Million per Employee
Giorgio Piccoli
President, Americanflat
11:00 AM–12:00 PM ETAI Inventory Workflow: What to Order, When, and How to Avoid Q4 Stockouts
Andrew Erickson
Co-founder, Inventory Hero
1:00–2:00 PM ETAI Translation Is Not Localization: How to Expand Internationally Without Losing Conversion or Compliance
Jana Krekic
Founder & CEO, YLT Translations / SellerLingo
2:00–3:00 PM ETThe Agent Isn’t the Hard Part. The Memory Is.
Moshe Scheiner
Founder, BoostSR
3:00–4:00 PM ETAgent-to-Agent: How to Get ChatGPT to Sell Your Product
Ashwin Menon
Ecommerce AI practitioner
Each day's online sessions are available for a 24-hour viewing window.
Is This You?
Who this is for
Built for seven-figure Amazon sellers, eight-figure sellers, and aspiring six-figure sellers who want AI working in the business — with a human in charge.
8-figure sellers & brands
You run real volume. You want AI leverage across the team without losing control of margin, quality, or brand.
7-figure Amazon sellers
You have real revenue, but fees, PPC waste, inventory risk, and Q4 pressure are squeezing your margin.
Aspiring 6-figure sellers
You're growing fast and want practical AI workflows in place before dashboards, hiring, and reports bury you.
Your Host
About Gary
Gary Huang
Founder, 7 Figure Seller Summit & 8020 Sourcing
Gary Huang is the founder of 7 Figure Seller Summit and 8020 Sourcing, based in Japan.
He almost quit ecommerce early on because the systems didn't exist yet. Amazon FBA gave him another path — and the summit became a way to bring trusted experts together when sellers needed real guidance. That's still the heart of it: helping good entrepreneurs keep going when the world changes.
His view on AI is simple: don't replace your team — multiply it. Humans stay in the loop. AI analyzes, drafts, monitors, and surfaces options. The operator decides and leads.
"Since 2018, my mission has been to help ecommerce entrepreneurs succeed. With today's K-shaped economy, that matters more than ever."
7 Figure Seller Summit brings together practical ecommerce operators and experts for focused seller education.
Free Registration
Get your free pass to 7 Figure Seller Summit 12
July 28–30, 2026 · Online · Free to attend. Register now and we'll send your access details.
Questions
FAQ
Not necessarily. Doing that may get you generic responses unless you train the AI agent on your business and its details. At the summit, you will learn from seven- and eight-figure sellers who show you their second brain, which gets significantly better results and reduces AI slop and mistakes.
Chris Rawlings predicts that by the second quarter of 2027, non-agentic AI-integrated brands will either be gone or too far behind to catch up.
Chris says we're still early. But if you wait, there is a real risk of being left too far behind to catch up.
Chris says we're still early. But if you wait, there is a real risk of being left too far behind to catch up.
Sure, you could sift through endless AI YouTube videos and Reddit threads. But how do you know who to trust?
Choose the one AI workflow that you want to run in your business (for example, listing optimization, PPC optimization, or inventory management).
Pick and choose the most relevant sessions across three days, or upgrade to the optional All Access Pass for on-demand access.
Pick and choose the most relevant sessions across three days, or upgrade to the optional All Access Pass for on-demand access.
The summit is free to watch live, with each session available for 24 hours.
I've been selling online since 2005 and created the award-winning 7 Figure Seller Summit. Since 2018, more than 20,000 attendees have joined the summit.
I also led dozens of seven- and eight-figure brand owners to create their own AI agents in my live cohorts.
I also trained over 100 entrepreneurs through a 28-day AI business challenge.
I also led dozens of seven- and eight-figure brand owners to create their own AI agents in my live cohorts.
I also trained over 100 entrepreneurs through a 28-day AI business challenge.
Absolutely! Learning AI while starting your business is the smartest way to save time and maximize productivity from day one.
No travel is required. Join comfortably online from anywhere. No more missed opportunities because you can't travel.
July 28-30. Each day, five sessions will be available for 24 hours. Sign up now, and you'll receive daily links by email when we launch on July 28.
July 28 at 5:00 PM Eastern: We will have a live AI Workflow Hackathon where sellers show AI agentic workflows running in their own businesses. We will also award $400 in Amazon gift-card prizes during the live event.
July 28 at 5:00 PM Eastern: We will have a live AI Workflow Hackathon where sellers show AI agentic workflows running in their own businesses. We will also award $400 in Amazon gift-card prizes during the live event.
