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7 Figure Sellers share how they created and scaled their online businesses so you can do it too.


"When it comes to AI, everybody is just children because nobody really knows how to run AI."
Right now, if you're an Amazon seller, you're getting squeezed from every direction.
Everybody's wide eyed and bushy tailed for the newest AI improvement, the latest thing that comes out with ChatGPT or Sora and Google.
But here's the truth nobody's talking about:
While everyone's chasing AI shortcuts, profitable sellers are quietly focused on something else.
We don't have the bandwidth to continually change our SOPs and our systems to stay up to date with the latest AI advances.
Train all of our staff, keep everybody up to date, and come up with new best policies.
That's the biggest struggle - implementing these systems.
And it's not just AI overwhelm.
Tariffs are tough.
Amazon charging a fee for everything is tough.
Getting sales and generating good margins is always a challenge because of rising PPC costs and finding good software/agency to run PPC
Too much tariff uncertainty is directly impacting our stock/shipping efficiency
Competition - I am investing in PPC ads but sales are not consistent
AWD is taking too long to process inbound stock. Our products have been waiting to be processed for 3 weeks now and we have been out of stock of our best seller.
Here's what one seller told me:
"A lot of times, especially with AI, I'll see people dive into this AI stuff and either they're too down into the weeds and too granular for me to understand it, or they're too in the clouds for me to get any value from it. So there's kind of a happy medium there that's difficult to find."
"it's easy to find products that sell at 5 or 10% that will kill you"
Here's the brutal reality:
Margins have always been a struggle for us and it's something we keep working on.
Focusing on margins is the reason the companies that are still alive continue to be alive.
It's something we always have to refine and fight in order to keep in business. If, if we didn't focus on our bottom line, gross profit margin, we'd probably been out of business years ago.
Listen to what a $1.5M seller told me:
"What would it take to get good 20 or 30% margins?
Because it's easy to find products that sell at 5 or 10% and that will kill you 10 to 15, even the higher teens, it'll work, but you'll be struggling."
If we didn't focus on our bottom line, gross profit margin, we'd probably been out of business years ago.
One seller put it even more bluntly:
"I will stop being an Amazon seller if I can't figure out how to become profitable."
"I have reduced from 15 products to this one product in the last year."
"I did hope at this stage to be adding up to 3 more products, but I have lost all confidence now."
Another seller described the scaling trap:
"You try it - scale is total f*cking hype - big dollar signs yum yum but if you can't buy inventory ur f*cked - right?"
"Hard to get loans, advances and cash for inventory as the business grows rapidly. Nobody gives a s**t - the banks are useless, small business loans are useless and take too long - nobody understands rapidly expanding operations. Everybody wants 40 points to rent you capital. Sucks. Gotta get a 2nd job?"
The consequences of not solving this?
You're out of business.
"What would it take to get good 20 or 30% margins?"
"How do we find the products? How do we find the marketing systems? How do we cut the fat in a way that we can get to healthy 20 or even 25 margins?"
Imagine if you could:
"Build a solid foundation that allows me to scale and grow my business, giving me freedom and peace of mind."
"If I'm successful at this it would mean a few more people to help me, and the business would smooth out and run like a clock and then more free time."
What if you could finally use AI the right way—not to replace your strategy, but as a tool to get there faster?
"How do we use what we have with AI and create systems and implement systems that regardless of how good AI gets, the systems just improve with time as AI improves."
"We used to hire an employee and every day he'd work on a listing and sometimes takes a day to maybe even three days go through the listing, find the keywords, update the content A+ that's not even images and then push it out to Amazon."
"Now with AI you can get that done in an hour or two. Yeah, you can do three or even four listings a day if you're really dedicated."
"And that type of time saver for our company is an excellent use of how AI is driving business forward. But we need to be on that cutting edge because all of our competitors are as well."
"I'D LOOK LIKE A HERO"
When you finally crack the code on profit margins—when you stop the bleeding and start growing—everything changes.
Focusing on margins is the reason the companies that are still alive continue to be alive.
"Once you get into the 7, 8, 9 figures, you really have to figure out how to get to operational efficiency so that you can run a profitable company."
You'll finally have a business that works FOR you, not the other way around.
"Gary is an OG in this space. He's been doing this for a really long time."
My name is Gary Huang, and I've been where you are.
I've been selling online since 2005. I've run a number of my own private label brands on Amazon since 2015.
Since 2018, I've founded and hosted the award-winning 7 Figure Seller Summit, which has been attended by over 20,000 Amazon sellers worldwide. I've helped thousands of sellers scale to 7 figures and beyond—and helped many of them exit their businesses.
We've been voted Favorite Amazon Conference TWO YEARS IN A ROW by the seller community (Seller Poll Awards).
We've been featured in Forbes.
"7 Figure Seller Summit has been voted the number one Amazon focused digital event in the world."
— Chris Rawlings, 7 Figure Seller, CEO & Founder of Sophie Society
And here's what makes this event different:
I'm a seller, just like you. I'm in the trenches. I understand your pain because I live it.
"Gary always does the best job... bringing together the greatest and best minds in the industry who are actually doing it who have their own brands or portfolios of brands and who are acting on this stuff to share all of their wisdom."
— Chris Rawlings, 7 Figure Seller
That's why for Summit 11, I did something different.
"Margins have always been a struggle for us and it's something we keep working on."
Over the past few months, I spoke with a number of 6, 7, and 8-figure Amazon sellers.
I asked them about their biggest challenges going into Q4 and 2025.
And what I heard stopped me in my tracks.
Seller after seller told me the same thing:
"Margins have always been a struggle for us and it's something we keep working on. I think focusing on margins is the reason the companies that are still alive continue to be alive. And it's something we always have to refine and fight in order to keep in business. If, if we didn't focus on our bottom line, gross profit margin, we'd probably been out of business years ago."
They weren't worried about the latest AI tool.
They were worried about survival.
One seller—doing $1.5M a year—asked me point blank:
"What would it take to get good 20 or 30% margins? Because it's easy to find products that sell at 5 or 10% and that will kill you 10 to 15, even the higher teens, it'll work, but you'll be struggling. How do we find the products? How do we find the marketing systems? How do we cut the fat in a way that we can get to healthy 20 or even 25 margins?"
Another seller told me:
"I will stop being an Amazon seller if I can't figure out how to become profitable."
That's when it hit me.
Everyone's talking about AI.
But nobody's talking about the REAL problem: profitability.
"It's a tough time to be an Amazon seller, for sure, with lots of headwinds, and Gary always assembles the best trainers out there."
— Max Sinclair, Founder & CEO at Ecomtent
So I decided to do something I've never done before.
For Summit 11, I'm bringing together 10+ seven-figure sellers and ecommerce experts who are ACTUALLY hitting 20-30% margins—even with tariffs, rising fees, and brutal competition.
They're going to show you exactly how they're doing it.
Not theory. Not fluff.
Real strategies. Real systems. Real results.
I'm calling it: The 7-Figure Profit Coach.
It's your system for reaching 20-30% margins—using AI as a tool (not a replacement for strategy).
And here's the best part:
It's completely free for a limited time.
"The fact that it's free, it blows my mind, you should be charging 1000s of dollars, you would still sell a lot of tickets."
— Brandon Young, Founder and Lead Instructor at Seller Systems
"I don't have the bandwidth to learn another AI tool."
Good. Because that's not what this is about.
We don't have the bandwidth to continually change our SOPs and our systems to stay up to date with the latest AI advances.
That's why these sellers are showing you systems that work NOW and will keep working as AI improves—without needing constant updates.
"how do we use what we have with AI and create systems and implement systems that regardless of how good AI gets, the systems just improve with time as AI improves."
"I've tried everything and nothing works."
Have you tried focusing on margins FIRST, then using AI as leverage?
Focusing on margins is the reason the companies that are still alive continue to be alive.
"The AI content I've seen is either too technical or too fluffy."
That's exactly why I curated this lineup.
"A lot of times, especially with AI, I'll see people dive into this AI stuff and either they're too down into the weeds and too granular for me to understand it, or they're too, how would I say, Too in the clouds for me to get any value from it. So there's kind of a happy medium there that's difficult to find."
This summit gives you that happy medium.
"what you knew last year might not be the most relevant and applicable this year... 7 Figure Summit is one of the best places to do that."
— Dave Bryant, 7 Figure Seller and Host of EcomCrew
"I don't have a code background."
You don't need one.
"Having knowledge of ecom but having no Code background"
These are practical, step-by-step strategies you can implement the same day—no coding required.
"very actionable sessions that you can come and work through."
— Liz Saunders, Founder of Fluencer Fruit
"I can't afford to drop product lines."
"cutting the fat on current SKUs is something that needs to be discussed and nobody wants to drop the product line and I have to drop some of our products."
"They're just not at the margins we need and we're not going to reorder them. And I think coming to terms for that, especially in the seven figure world, is difficult because in order to get to seven figures, you're really grasping at everything you can. Once you get into the 7, 8, 9 figures, you really have to figure out how to get to operational efficiency so that you can run a profitable company."
This summit will show you exactly how to make those tough decisions—and which levers to pull first.
"I've lost all confidence."
"I did hope at this stage to be adding up to 3 more products, but i have lost all confidence now."
That's exactly why you need to attend.
You'll see real sellers—just like you—who figured it out. And they'll show you the way.
"You gotta stay on the cutting edge. This stuff is changing so fast and so quick."
November 6-7, 2025
2-Day Free Online Event
10+ Seven-Figure Sellers & Ecommerce Experts
Day 1: Protect Your Margins
Day 2: AI That Actually Works (Without the Overwhelm)
"So volatile in the market... Get it from the source, get it from those who are actually doing it, who are doing it on a million dollar billion dollar scale at scale."
— Brain R. Johnson, Texas-based advertising strategist
This summit is for you if you:
This summit is NOT for you if you:
— Anthony Confrancesco, Education Manager at PickFu

Founder & CEO, Trivium Group

Manager, eCommerce Operations and Business Development at Unicargo

CEO and Founder of AMZ One Step

Founder & CEO, Profasee | Co-Founder, Skubana (Acquired) | Co-Founder, Prosper Show (Acquired)

Co-founder of DeepM.ai

Co-founder of TopTier League

Founder and CEO of Amazing Wave

Founder and CEO of VAA Philippines

Founder and Lead Instructor at Seller Systems

CEO of Amazing at Home E-Commerce Consulting

Founder of Junglr
This event is appropriate for anyone who wants to build a 7 to 8-figure e-commerce business (no matter how early or late in the process you are):
"7 Figure seller Summit, year in and year out, is one of the premier online events that a seller can attend."

This is the best online summit for E commerce, especially the Amazon space. I've actually been attending as a student for many years. So it's an honor to be able to speak today.
AARON HUGHES // 7 Figure Seller

Well, Gary is an OG in this space. He’s been doing this for a really long time, and so if you want to hear conversations that are going to unlock a tremendous amount of value for you, this is the room to be in. You don't need more YouTube videos. You don't need all of this noise that you hear in space. This event, in my opinion, is all about signals. It's super tactical with real operators that are actually in the trenches and they're solving real problems. So if you want to be where the 7 figure brands are, the 8 figure brands are where they show their cards. I think this is where you want to be showing up.
CHAD RUBIN // 7 Figure Seller

The leading event on Earth where you get the most concise and dense information for selling and succeeding on Amazon, because each person like me getting on there is giving you the information you need to succeed, concisely and not trying to sell you anything. Everyone's just trying to help you succeed by attending 7FSS.
CJ ROSENBAUM // 7 Figure Seller

"7 Figure seller Summit, year in and year out, is one of the premier online events that a seller can attend. I have been to certain ones that I go to in person. And this is the go-to one for online. So if you want a wide ranging set of amazing presentations. This is the place to go."
Bradley Sutton // Helium 10

"7 figure seller summit has got the best speakers, absolute killers, like Max Sinclair and Ritu Java. I have to pinch myself that I get to speak alongside them at an event like this. So if you're not tuned in, you're really missing out and probably leaving money on the table for your business, because these guys have got the strategies that you need."
Ben Leonard // 7 Figure Seller and brand owner

"Top thought leaders from the industry share openly about all the things that they have tried and tested, and they're sharing their knowledge with you. And for the amount that Gary is charging for it is absolutely a no brainer to jump in and say yes and opt in as soon as you hear about this. It's always been a great event, and I know it's an award winning event, so definitely, I would not think twice about it."
Ritu Java // CEO & Co-founder of PPC Ninja

"Gary has been doing this for so long, and he has always gathered the best minds in the industry that come together to share their knowledge freely. It's a no brainer to absorb what all these people have to say, because it will help you cut a lot of time that you would otherwise spend in trying to figure things out yourself or do experiments that might go wrong. You essentially avoid a lot of failures, and you just get everybody's wisdom."
Ritu Java

"7 figure SellerSummit has been the trusted resource for unique content with the best speakers. I always learned so much. And especially in today's ecommerce world, where everything's constantly changing. We got to stay on top of our game, and this is the way to do it."
Amy Wees // 7 Figure Seller and CEO of Amazing at Home

"things are constantly evolving, and you need to learn and stay up with what's happening. And this great way to learn without even having to leave your house or office."
Liran Hirschkorn

"Entrepreneurship is a lonely land and you get sucked into whatever it is that you're working on at the moment, probably juggling dozens of plates and learning from other people that are in the trenches, new ideas... ecommerce is like dog years. It's like every 1 year in ecommerce is like 7 years of regular life. And so things change quickly. So it's important to be joining something like this and it's a hell of a value."
Mike Jackness // President & CEO, Terran.com

"I made an amazing connection on this event last year and have a new business partnership out of it. So it's a really, really cool event."
Sophie Howard // Founder, Freedom Navigator
This summit is your answer.
BY SELLERS FOR SELLERS
Your host, Gary, is not just an observer but a veteran private label seller who has been in the trenches of his own e-commerce business. With his firsthand experience, he understands the challenges you face and will ask the right questions to extract valuable insights from the presenters. A successful e-commerce entrepreneur and mentor, he has helped thousands of other ecomm professionals grow their businesses.
AWARD WINNING CONTENT VOTED BY THE SELLER COMMUNITY
Expect to be part of award-winning content as 7FSS was voted “Favorite Amazon Conference” TWO YEARS in a row (Seller Poll Awards).

Free to attend
The videos will be available for free for 24 hours each day, so you can still learn from these masters of their craft even when you have a limited budget or are a student.
We have the all-access pass is available for purchase to unlock all videos, audios, transcripts, live interactive workshops, and additional bonuses.
Portions of proceeds benefit New Hope Cambodia NGO to build a school for orphans in Preah Vihear, Cambodia. As part of our commitment to helping out the less fortunate, we will donate a portion of the net proceeds from this summit to a Cambodian charity that provides clean drinking water and uniforms for orphans

Q : What is the 7 Figure Seller Summit?
A : Founded in 2018, the 7 Figure Seller Summit is the premier ONLINE event with expert masterclasses and trainings covering the path to becoming an e-commerce millionaire. Over 20,000 sellers have attended since 2018.
Q : Is this really free?
A : Yes. 100% free for a limited time. Each day the sessions are open for 24 hours and afterwards locked. We will have an All-Access Pass available for purchase if you want lifetime access to recordings.
Q : When can I watch the Summit?
A : November 6-7, 2025. Sessions will be released each day and available for 24 hours for free.
Q : Do I need to travel?
A : NO travel required. Watch from anywhere in the world.
Q : I haven't started my business yet. Can I still attend?
A : Absolutely. The strategies you'll learn will help you avoid costly mistakes and start on the right foot.
Q : What if I'm not good with technology or AI?
A : Perfect. This summit is designed for sellers who feel overwhelmed. We give you the "happy medium"—not too technical, not too fluffy.

Gary Huang founded and hosted the inaugural 7 Figure Seller Summit in 2018 where over 2,800 people attended online to learn how to create a million-dollar e-commerce business.
What makes Gary qualified to share his knowledge on the ever-changing Amazon marketplace is his veteran e-commerce experience in selling physical products on Amazon, eBay, Shopify, as well as running his own websites since 2004. On top of that, Gary owns a number of private-label brands.
Gary was born and raised in Los Angeles and moved to Japan in 2020 after spending 12 years in Shanghai. He has worked with hundreds of Chinese suppliers, having managed multimillion dollar sourcing campaigns for clients in the US and Brazil.
Gary has been featured in Jungle’s Scout’s Million Dollar Case Study, Webretailer.com, and spoken at the Global Sources Summit in Hong Kong, as well as being quoted by NPR and Bloomberg.
He also served as the Chair of the American Chamber of Commerce in Shanghai's Supply Chain Committee.
In addition to his professional accomplishments, Gary is also a devoted husband and loving father.
Now is the time to seize this invaluable opportunity to transform your business and personal life. Join our summit and learn the strategies and tools you need to thrive! Take the first step towards achieving the perfect balance between work and family, and unlock a world of possibilities.