Ritu Java - 5 Claude Skills to Manage Your Amazon PPC
Session show notes
Ritu breaks repetitive Amazon PPC work into reusable Claude Skills with complete time-series data, explicit decision rules, a defined output, and a human review step. She covers bulk files, bidding, keyword gaps, negative-keyword cleanup, and performance reporting.
Key learnings
- Build PPC bulk files from trusted account data and explicit rules.
- Use AI to recommend bid changes while the operator controls final uploads.
- Find keyword gaps using converting search terms and Search Query Performance data.
- Review negative-keyword recommendations with human judgment before action.
- Create reports that explain what changed, why it changed, and what to do next.
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"Ritu Java is a marketing strategist and founder of PPC Ninja, helping 7–9 figure Amazon brands scale with AI-driven advertising, smart marketing systems, and automation workflows.
She’s spoken at 100+ industry events—including Amazon Accelerate and Prosper Show, where she’s been voted Best Speaker multiple times."
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