Mike Michelini - Building the Second Brain Behind Your Brand
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Session show notes
Mike shows ecommerce operators how to build a business-owned source of truth around catalog, sales, inventory, and margin data, pull their own Amazon data through SP-API, preserve the code and change history in GitHub, and connect that trusted brain to different AI agents.
Key learnings
- Create a clean catalog and business-data foundation before adding AI agents.
- Pull a seller’s own Amazon data through SP-API for internal decision-making software.
- Use GitHub to track, preserve, and improve the code behind the business brain.
- Connect one trusted data layer to OpenClaw, Claude, Hermes, Codex, or other agents.
- Keep humans responsible for goals, plan review, and high-impact approvals.
Free Pass bonus
An ecommerce-brain roadmap of data and outlines is transcript-backed, but no final delivery URL, eligibility, or expiry is recorded. No claim link is shown.
All-Access bonus
An Amazon SP-API mapping document is transcript-backed, but no final delivery URL, instructions, eligibility, or expiry is recorded. No claim link is shown.
"Mike Michelini is a cross-border ecommerce operator and builder with more than 20 years of experience. Based in Asia, he focuses on internal software, trusted business data, and practical AI-agent systems for ecommerce teams."
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