80/20 Of Ecommerce – July 15, 2022

Rumors on Prime Day slump, not true?

Image credits: eStore Factory

This Prime Day, consumers are growing to be practical.They are prioritizing necessities over indulgences, yet they are still spending more than expected.

Purchase data findings show that the average Prime Day 2022 spend per order is $53.14 compared to last year’s $47.14. So far, 42% of orders have been for $20 or less, while 13% have been for $100 or more.

Amazon has geared its attention toward attracting bargain hunters searching for affordable pantry stocks and low-priced electronics. A report from Numerator recorded last Tuesday that there was an increase of 20% in the typical household spending since the previous June sale. The best-seller in the early hours was a Frito-Lay variety pack of snack chips.

Furthermore, the report said that 83% of Prime Day buyers consider inflation as the primary variable affecting their purchasing behavior. 

Yet there is another product category experiencing a profit increase. Branded items generate a big chunk of Amazon’s annual sales and have increased by 30% during Prime Day despite offering lesser discounts. It has outstripped the single-digit growth expectation.

Sellers experienced a sales surge hours after the launching of the event. According to Channel Key e-commerce consulting firm, their clients experience a 12% spike in sales in the first six hours of Prime Day compared to the previous year.

Takeaway: What probably made Amazon Prime Day 2022 a hit? Forbes reported on July 13, Thursday that aside from flooding consumers with organic and paid campaigns on social media, Amazon affiliate program appeared to be effective. Influencers and news outlets alike curate offers and goods in exchange for an affiliate commission on any sales made as a result of their promotion.

E-commerce inflation increased by 0.3% YoY but fell by 1% MoM in June

Image Credits: EcomCrew

According to the Adobe Digital Price Index report, online grocery prices continue to increase despite inflation falling. In June, grocery prices rose by a record 12.4 percent year over year, setting a new high. This gain comes after earlier record-breaking year-over-year increases of 7.6% in February, 9% in March, 10.3% in April, and 11.34% in May.

As a consequence, e-commerce spending appears to be declining more in June ($74.1 billion) as compared to what was recorded in April ($77.8 billion) and May ($78.8 billion).

Adobe Commerce survey released recently revealed that 61% of consumers were waiting for Prime Day sales to avail of promos and deals. Some even plan to make their most significant purchases at this event. They say they would maintain their previous year’s expense limit or would spend more. 

The first day of Amazon Prime Day revealed that inflation and the downward sloping economy will impact the sales this year. Americans spent $4.7 billion less in June than the previous month.

Takeaway: The ecommerce inflation has reshaped Amazon Prime Day, especially consumer behavior. Even though Prime members are willing to spend more than they spent last year, they are still willing to give up a good deal for the reason that the product is not a necessity.

Report: E-commerce sales to exceed $1 trillion this year

Image Credits: Vapulus

FTI Consulting projects that in 2022, online retail sales will reach $1.07 trillion, surpassing its pre-pandemic prediction of 2025, partly due to growth brought on by the pandemic. Online retail sales outside the car and gas industries will reach 22.1 percent by 2022, up from 20.8 percent in 2021 and 15.2 percent in 2019.

The report further says that e-commerce sales will reach $2 trillion by 2030 and account for 31% of total sales by the decade’s end.

According to a 2021 Forester report, even though eCommerce has already established its pillars in the retail industry, physical stores remain significant, and three-fourths of the retail sales in the US will still occur in person. 

A poll of international retail leaders Ipsos for Publicis Sapient and Salesforce found that 44 percent of online-only merchants were not profitable, compared to 20 percent of brick-and-mortar stores that reported the same. Operating an online-only business is still difficult.

Takeaway: Online shopping in this past 2 years was driven by necessity due to Covid-19 restrictions. FTI Consulting said that ecommerce spending in the 2nd half of 2022 will modulate as the pandemic cools down and the inflation rises.

7 Figure Seller Summit Pre-Event Survey – Vote now!

I’m building out the 7 Figure Seller Summit 7 and would love it if you could spend 5 min to fill out this short survey so I can learn about your challenges and goals for the remainder of 2022.  

I would appreciate your honest feedback as this will help us create the best Amazon conference for you!

5 min survey: https://forms.gle/sbn4KZaxz4xpsnjg7

Thank you so much!

7FSS Top 5 Youtube Videos for 1H 2022

Have you checked out our Youtube channel yet? For the first half of the year, we were able to invite awesome guests and experts who have shared a lot of tips and value.

Here is the list of top 5 videos on the 7FSS Youtube channel for this year:

#5 – Amazon Profitability MASTERCLASS: How to Know your Numbers and Turn Around Declining Sales

Gary invited Marc Jepsen from ManageByStats to share how you can know your actual profits so you can SCALE and prevent your sales from decreasing over time. This conversation has helped sellers know their numbers as they run their Amazon business, 

#4 – I interviewed 153 7 Figure Sellers, Here’s what I learned

In this video, Gary discussed one-by-one his key takeaways after he interviewed 153 – 7 figure sellers and ecom experts after hosting the 7 Figure Seller Summit – an online event that was voted favorite amazon conference two years in a row in seller poll.  

#3 – Scaling an Amazon FBA Business from $144K to $1M: Best Practices in Capital, Cashflow, and Funding 

Don Henig from AccrueMe provided valuable training on scaling an Amazon FBA Business from $144K to $1M: Best Practices in Capital, Cashflow, and Funding. Important points such as the biggest mistake made by sellers when scaling, vital factor in financing your growth, and establishing a company vision were tackled.

#2 – “The 3 Pillars of Profitability in Ecommerce” Live Training with Gary Huang

In this live webinar, Gary unraveled the 3 pillars of profitability. Each pillar aims to assist sellers in how to offset high shipping costs, warehouse costs, and rising material costs; have more budget to spend on PPC to beat your competitors; increase your bottom line EBITDA and maximize a potential exit; and maximize business strength in 2022 as the competition increases.

#1 – [Sourcing Masterclass] Negotiating Your Way to Success When Sourcing From India 

This live Masterclass with Margaret Jolly and Meghla Bhardwaj, Co-Founders of India Sourcing Network, shared strategies for negotiating with Indian manufacturers to learn. They also touch down on proven negotiation strategies, negotiating timing, other things to deal with apart from price, cultural sensitivities, and common mistakes to avoid that could cost you time and money.

In case you missed it

• Amazon uses influencer relationships to bolster Prime Day sales
• Retailers, determined to bulls-eye e-commerce growth
• Amazon sellers to ditch mylar stash bags

Have a great weekend

Gary

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