Google vs Amazon: Google is challenging Amazon in the game of E-commerce
In the game of ecommerce, Amazon is the 800lb gorilla. It generated $295 billion through it’s FBA program in 2020.
By comparison the amount of products people purchase on Google is tiny. It’s estimated at only about $1 billion according to Marketplace Pulse.
But I wouldn’t rule out Google just yet because it is one of the most powerful companies in the world. AND it does have a few factors that benefit sellers.
First is lower costs. Since last year, Google has allowed sellers to list their products for free and commission free on Google’s shopping site.
Amazon fees can be quite hefty in comparison. Many sellers budget upwards of one-third of their selling price to pay for Amazon fees which include fulfillment fees, storage fees, and commissions.
Secondly Google allows sellers to have more control over the shopping experience. Google allows sellers to drive traffic and customers directly to your own website or Shopify store. You can get their names, addresses, email addresses, telephone numbers, and you can pixel them, etc.
Selling on Amazon FBA in contrast means you will not get any customer data besides a customer’s name. Email addresses, addresses, and telephone numbers are a no-no in Jeff Bezos’ playbook. These customers belong to Amazon (not you).
All is not rosy selling on Google however as some sellers report that Google will suspend sellers for reasons such as a “discrepancy in shipping costs”.
But in reality Google still has a long way to go to catch up with Amazon.
Amazon shopping is ingrained in online consumer behavior. Many people visit Amazon FIRST when they want to buy something.
But it will be interesting to see if Google can make a dent in the ecommerce game that continues to heat up in 2020.
Most people nowadays prefer to shop online because they believe it’s safer than shopping for the goods in physical stores, which of course increased the sales of online sellers.
We all know that shopping habits changed. Everyday, more retailers are switching to online selling and a lot of entrepreneurs are starting with their ecommerce ventures.
However what will happen after the pandemic subsides?
According to The Harris Poll, “overall, consumers are still more likely to shop in-store after the pandemic resolves, that is, after all COVID-19 restrictions have been lifted.”
Does this mean that e-commerce will experience a large drop after the pandemic?
What do you think? Comment below and let me know.
As you build, grow, and scale your Amazon business, one of the biggest bottlenecks to growing your business is doing everything yourself.
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- [32:00] The one powerful trick how to solve listing suspensions with seller central
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