Cara SayerHow to Invent a Bestselling Product and Brand

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Cara Sayer is a straight-talking entrepreneur and inventor. A popular speaker at
events, she tells it like it is.

Cara started her business in 2009 based on her need for a product that didn’t exist.
She wanted her baby daughter to sleep when they were out and about – and she
believed that many other parents had this same problem. So she decided to create a

With no experience in retail or manufacturing, she created SnoozeShade, the world’s
best-selling range of baby sun and sleep shades. Her brand is recommended by
leading baby experts all over the world, has won more than 70 awards, is used by
celebrities and royalty and, most importantly, has helped hundreds of thousands of
parents worldwide.

Despite initial public success in selling in major retailers and with 20+ distributors
globally, 2014 saw Cara getting divorced and realising that her business was not
profitable enough to pay the bills. When she saw Facebook ads showing how a
garlic press could make a million, she decided to learn how to sell on Amazon.
Since 2016, Cara has more than tripled her turnover and doubled profit and her
products are Amazon best-sellers in the very competitive baby category.

As she frequently gets asked how she has done it, Cara started holding small
workshops to teach other independent product brand businesses how to increase
their sales on Amazon with ’Make It Market It Sell It’.

Cara loves passing on to other owners of small businesses what she has learned,
sharing the real ups and downs of running and growing a business.

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