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Christian Rich - Where do we go from here with agentic?
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Session show notes
Christian explains why one agentic-commerce playbook will not work across Amazon, Alexa, ChatGPT, Gemini, and other shopping agents. He gives brands a practical audit based on function versus feeling and the Five Cs: Completeness, Context, Citations, Correctness, and Customer Acquisition.
Key learnings
- Understand why each shopping-agent channel needs a different playbook.
- Compare Amazon and Alexa’s guided prompts with open-web agents such as ChatGPT and Gemini.
- Structure product content so an agent understands function, audience, and use.
- Run a fast function-versus-feeling content audit.
- Apply the Five Cs to agentic-commerce readiness.
Free Pass bonus
The 5C’s of Agentic Commerce whitepaper, an agentic-readiness framework for brands. No expiry is stated.
Access the 5Cs whitepaperAll-Access bonus
Free personalized consultation based on the Five Cs. Contact Christian directly. Eligibility, redemption steps, capacity, and expiry are not stated.
Email ChristianConnect with Christian Rich: Azoma
"I lead go-to-market efforts here in the US for Azoma."
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