![\"\"](\"https:\/\/7figuresellersummit.com\/wp-content\/uploads\/2024\/03\/pasted-image-0.png\")
<\/figure>\n\n\n\nHere are some additional facts about Japan<\/p>\n\n\n\n
- \n
- Amazon.co.jp is the #1 ecommerce site in Japan with revenue of US$13 billion in 2021<\/li>\n\n\n\n
- 93 million online shoppers in Japan with an Ecommerce penetration rate of 74% <\/li>\n\n\n\n
- Ecommerce is forecast to grow at a yearly rate of 6% in Japan<\/li>\n\n\n\n
- Japan has a population of 126 million (2021) which is DOUBLE the population of the UK<\/li>\n\n\n\n
- Japan has the 4rd largest GDP in the world<\/li>\n<\/ul>\n\n\n\n
But one key thing people overlook is this\u2026<\/p>\n\n\n\n
There\u2019s far less competition, unsophisticated, weaker competition in Amazon Japan. <\/strong><\/p>\n\n\n\n
In terms of absolute numbers, Japan has far fewer sellers than other major marketplaces. In fact it was ranked #8 in number of sellers behind smaller marketplaces like Italy, France, and Spain. <\/p>\n\n\n\n
![\"\"](\"https:\/\/7figuresellersummit.com\/wp-content\/uploads\/2024\/03\/pasted-image-0-1.png\")
<\/figure>\n\n\n\nMoreover the competition is a lot less sophisticated in Japan than other countries. <\/strong> <\/p>\n\n\n\n
For example some foreign sellers don\u2019t even bother to translate their listings from English to Japanese. They even entered English into the description and in the backend. They\u2019re doing NOTHING to win over the Japanese customer so the bar is set really low in Japan when you have these lazy competitors.<\/p>\n\n\n\n
Take for example this is the listing that has the Bestseller badge for \u201cThick Yoga Mat\u201d in Japan. <\/p>\n\n\n\n
It only has 3.9 stars and 429 reviews. <\/strong><\/p>\n\n\n\n
Note that the seller didn\u2019t even bother translating the infographics into Japanese (they are left in English!)<\/p>\n\n\n\n
You don\u2019t need to be the best seller in the world to compete and WIN against weak competition like this. <\/p>\n\n\n\n
![\"\"](\"https:\/\/7figuresellersummit.com\/wp-content\/uploads\/2024\/03\/pasted-image-0-2-1024x523.png\")
<\/figure>\n\n\n\nIn addition, Japan has tremendous supply chain advantages<\/strong><\/p>\n\n\n\n
As the world keeps changing and we are hit with black swan events like the Suez Canal crisis and pirates firing at container ships which are driving up shipping container costs 2x-3x and adding weeks to shipping times, Japan enjoys a tremendous advantage because it is China’s neighbor.<\/p>\n\n\n\n
You are going close to the source and you will save a ton of MONEY and TIME on shipping. <\/p>\n\n\n\n
In fact it only takes 7-10 days for a product to ship from China to Japan versus 30-45 days (or more) from China to the US. <\/p>\n\n\n\n
![\"\"](\"https:\/\/7figuresellersummit.com\/wp-content\/uploads\/2024\/03\/Untitled-1024x787.png\")
<\/figure>\n\n\n\nBut at the same time it can be intimidating to sell into Japan. <\/p>\n\n\n\n
I\u2019d like to debunk some myths about selling in Japan<\/p>\n\n\n\n
MYTH 1 – You have to know Japanese to sell in Japan<\/strong><\/p>\n\n\n\n
FALSE – You can sell in Japan without knowing Japanese (I\u2019m a case in point) <\/p>\n\n\n\n
Recently I was talking with Ecommerce veteran and host of the AM\/PM Podcast Kevin King about selling on Amazon Japan. <\/p>\n\n\n\n
Then something interesting came up.<\/p>\n\n\n\n
Kevin King asked me how do you get started selling on Amazon Japan? <\/p>\n\n\n\n
I said first you need to figure out your Product Market Fit for Japan. You need to do product and keyword research.<\/p>\n\n\n\n
Kevin said \u201cI don\u2019t read Japanese. How do I do that?\u201d <\/p>\n\n\n\n
I told him I don\u2019t really know Japanese either and I did it. <\/p>\n\n\n\n
So I told him <\/p>\n\n\n\n
– Which tools to use<\/p>\n\n\n\n
– Where to look<\/p>\n\n\n\n
– How to make sense of Japanese keywords if you don\u2019t know the language<\/p>\n\n\n\n
– So you can launch your product in Japan with less risk and more confidence<\/p>\n\n\n\n
He was blown away – he didn\u2019t know you could do that for Japan if you don\u2019t know Japanese. <\/p>\n\n\n\n
And we did a training where we show you exactly how to do this. – https:\/\/youtu.be\/rBp9bwfn4WA<\/a><\/p>\n\n\n\n
MYTH 2 – You need a Japanese company to sell in Japan<\/strong><\/p>\n\n\n\n
FALSE – You do not need a Japanese company. In fact you need a what we call an ACP (learn more here<\/a>) <\/p>\n\n\n\n
MYTH 3 – You need to register for JTC (Japan VAT equivalent)<\/strong>
FALSE – when you first start selling in Japan you can sell without getting a JTC number – save this for later until you cover a certain sales threshold.<\/p>\n\n\n\nIn fact if you are already selling on Amazon US or Amazon UK, Germany or other marketplaces you have many advantages selling into Japan.<\/p>\n\n\n\n
ADVANTAGE 1 – REVIEWS <\/strong><\/p>\n\n\n\n
If you already have a seasoned listing in Amazon US or Amazon\u2019s EU marketplaces, you can carry over the listing and the reviews. <\/p>\n\n\n\n
This means if your SKU has 700 reviews on Amazon.com then you can essentially launch on Amazon JP with 700 reviews. <\/p>\n\n\n\n
And with fewer competition the average review threshold in Japan will be much lower than in other marketplaces. <\/p>\n\n\n\n
This means that you will enjoy higher conversion rates as well with your existing reviews launching into Japan.<\/p>\n\n\n\n
ADVANTAGE 2 – Amazon Seller Central in Japan is in ENGLISH<\/strong><\/p>\n\n\n\n
If you are already familiar with Amazon US Seller Central then you will feel right at home in Japan as the menu and navigation is virtually the same. <\/p>\n\n\n\n
ADVANTAGE 3 – PPC costs in Japan are much lower than US or EU.<\/strong><\/p>\n\n\n\n
According to a recent case study by PPC Ninja, average PPC costs in Japan are as low as $0.29 per click which is nearly unheard of in other Amazon marketplaces. <\/p>\n\n\n\n
<\/figure>\n\n\n\n
ADVANTAGE 4 Product Research tools are available for Japan<\/strong><\/p>\n\n\n\n
You can do product and keyword research tools with your exiting tools such as Helium 10, Jungle Scout, and Data Dive, all of whom support Amazon Japan.<\/p>\n\n\n\n
Moreover, even Pickfu now supports Japan so you can do additional market research using familiar tools.<\/p>\n\n\n\n
All in all these are the reasons why Japan should be on your Amazon Selling Radar in 2024.<\/p>\n\n\n\n
If you\u2019d like to accelerate your selling into Amazon Japan, I would like to invite you to a 3 day in-person event in Okinawa Japan from Apr 8-10. <\/p>\n\n\n\n
You will learn the exact roadmap on how to sell up to $965k on Amazon Japan in 2024: https:\/\/7figuresellerjapanmastermind.com\/<\/a><\/p>\n\n\n\n
Hope to see you soon,<\/p>\n\n\n\n
Gary <\/p>\n