Jana Krekic - AI Translation Is Not Localization: How to Expand Internationally Without Losing Conversion or Compliance
Session show notes
Jana shows why a fluent translation can still fail when it misses local search demand, banned terms, claim rules, category context, and native meaning. Her three-layer workflow uses AI for speed, marketplace-specific compliance, and native human review where risk or conversion leverage is highest.
Key learnings
- Understand why a technically correct translation can still cause a marketplace or category problem.
- Account for banned words and claims that differ by marketplace and category.
- Choose local-market terms using Amazon search demand, not linguistic correctness alone.
- Apply AI speed, a compliance layer, and native human review.
- Prioritize human review for claims, titles, top-revenue ASINs, brand voice, and A+ storytelling.
Free Pass bonus
Guidelines for creating new titles and highlights for international markets are confirmed, but the file, route, access steps, eligibility, and expiry are missing. No claim link is shown.
All-Access bonus
A marketplace/category-specific banned-word list is confirmed, but the file, delivery route, eligibility, capacity, and expiry are missing. No claim link is shown.
Connect with Jana Krekic: YLT Translations
Jana Krekic is the founder and CEO of YLT Translations, the largest Amazon-centric localization firm in the Amazon world today. With her team of native speakers who are trained specifically for Amazon translation work, her company effectively assists Amazon businesses looking to localize their content in order to convert and engage in the seller’s target country.
ylt-translations.com
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