Samuel Krushnisky - The 80/20 of AI PPC Optimization
Session show notes
Samuel shows how AI bidding, keyword harvesting, and budget allocation can handle repetitive PPC analysis while the seller retains control of business goals, lifecycle stage, and strategy. The session emphasizes testing on selected campaigns and reviewing results before expanding.
Key learnings
- Frame PPC around three questions: how much to bid, which keywords to target, and how much to spend.
- Set the product goal, lifecycle stage, and strategy before automation begins.
- Use AI bidding and keyword harvesting to reduce manual search-term and bid work.
- Apply controls at campaign and ad-group level.
- Test on selected underperforming campaigns before expanding.
Free Pass bonus
One-on-one support, PPC audit, and setup. The tracker does not separately state additional eligibility or expiry.
Book BQool supportAll-Access bonus
Requirements: active Amazon store, at least $500 Amazon Ads spend in BQool, a 30-day AI Advertising trial, and AI-Bidding Agent enabled. Qualified applicants receive a $100 ad bonus; non-qualifying applicants receive 20% off for three months. Available for three months after the event or the first 10 claims, whichever comes first. Supported marketplaces: US, CA, MX, UK, DE, FR, IT, ES, and JP.
Apply for the BQool offerConnect with Samuel Krushnisky: BQool · Samuel on LinkedIn
"Samuel has years of experience in the Amazon seller ecosystem, helping sellers leverage AI to grow their businesses. He specializes in AI-powered solutions like BQool to simplify Amazon Ads management, optimize ACoS, reduce manual work, and improve advertising performance."
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