Destaney Wisho - Profit-Focused Precision: Maximizing ROI with AMC Audiences

Destaney Wishon is the CEO and co-founder of BTR Media, a retail media agency trusted by brands to scale on Amazon and beyond. With over eight years of hands-on experience in Amazon Advertising, she has become one of the industry's most influential voices—known for translating complex strategies into actionable growth.
Destaney built BTR Media on the foundation of education-first marketing, growing the agency through content, community, and thought leadership. Whether she’s breaking down retail media trends on LinkedIn or sharing behind-the-scenes insights on the Better Advertising with BTR Media podcast, her mission is simple: empower brands to win in retail media with clarity and confidence.

Under her leadership, BTR Media is more than an agency—it’s a performance partner for brands navigating the evolving retail landscape.

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