80/20 of E-commerce: September 8, 2023

Hi Everyone,

In this edition of 80/20 of the E-commerce Newsletter, we’re transitioning into the fall and getting back into the swing of things as Q4 is right around the corner. This week we have a number of events lined up in September from Amazon, eBay, Walmart, and Alibaba. 

We will also dive into Amazon’s fighting against counterfeit claims, Etsy’s share and save program, and upcoming live webinar featuring Chris McCabe on “Top 3 Competitor Attacks to Watch Out for in Q4” next Thursday, September 14 at 9 pm EST to help you protect your brand against competitor’s attacks.

Stay tuned for more e-commerce insights and updates!

Amazon, eBay, Walmart, Alibaba Host Seller Events This Month

Amazon, eBay, Walmart, and Alibaba are holding virtual and in-person events this month, giving sellers a full slate of options from which to choose. 

Amazon will host sellers at its annual in-person Amazon Accelerate conference in Seattle, Washington on September 13 – 14, while eBay will hold its annual eBay Open seller conference virtually September 27 – 29. 

Walmart held its inaugural in-person Let’s Grow! Marketplace Seller Summit last August 30, in Las Vegas, but sellers will also have an opportunity to attend the company’s first-ever Merry Marketplace free virtual event on September 27 to “learn about top trends, category insights, actionable tips for new & existing sellers and so much more.” 

Alibaba.com is kicking off its inaugural in-person event Alibaba.com Co-Create, taking place September 7-8 in Las Vegas. Alibaba.com Co-Create will include programming, panels, networking, and topics including sourcing, logistics and supply chain tips. It’s expecting 800 merchants to attend in person.

TAKEAWAY: Stay up-to-date with the latest trends and insights in the e-commerce industry and continuously look for actionable tips to improve your business strategy by attending these events.

Amazon’s Counterfeit Crimes Unit Files Lawsuits Against Bad Actors Attempting to Use Social Media to Knowingly Sell Counterfeit Luxury Items

If you are an ecom seller or entrepreneur, you may have come across some social media posts that offer counterfeit luxury items such as jewelry, handbags, and accessories. These posts use a “hidden links” scheme, where they direct you to generic product listings on Amazon that actually deliver fake goods. These bad actors try to evade Amazon’s brand protection systems and lure customers with low prices and limited-time offers.

Amazon is not taking this lightly. The company’s Counterfeit Crimes Unit (CCU) has filed two new lawsuits against Kamryn Russell, Ashley Hawat, and their co-conspirators who knowingly engaged in this scam. The CCU works with brands and law enforcement to eliminate the sale of counterfeits not only in Amazon’s stores but across the supply chain. In 2022, the CCU sued or referred for investigation over 1,300 criminals in the U.S., UK, EU, and China.

Amazon supports legitimate content creators who help their followers discover new products and experiences. The company will continue to pursue the small number of bad actors who would attempt to illicitly gain influence and profit by promoting counterfeit products.

TAKEAWAY: Stay vigilant against the hidden links scam and steer clear of engaging in transactions involving counterfeit goods. Counterfeiting not only damages the reputations of the brands you love but also harms the trust and quality of the ecom industry.

Etsy Rewards Sellers for Driving Traffic to Their Listings

Etsy’s got something new called Share & Save. It’s a program where Etsy gives you special links to share on social media, blogs, and more. When people click these links and buy something from your Etsy shop within 30 days, Etsy cuts 4% off your fees.

In simple terms, Share & Save helps you save money. For instance, if your usual fee is 10% on a $100 order, you save $4. It’s optional, open to all sellers, and the links don’t expire. Remember, it doesn’t work for traffic from Etsy messages or listing descriptions.

In a nutshell, Share & Save is a way to increase sales and visibility while lowering your costs. If you’re an Etsy seller, it’s worth a try.

TAKEAWAY: If you are an Amazon seller or an ecommerce entrepreneur, watch this program and see how it affects the market and your competitors.

🗓️ Join us on October 11 & 12 in NYC for 🚀 Seller Velocity Conference 2023!

Join industry experts and 7-8 figure brand owners, for 2 days that will change your business, at the Seller Velocity Conference, NYC, October 11 and 12.

​We all need mentors and advisors to get to where we want to be in business. The Seller Velocity Conference puts you in the room with real experts. Experts on Amazon, experts in business, and experts in e-commerce and digital marketing. Industry veterans who can show you how you can optimize performance to drive your brand’s growth.

See their best line-up of speakers: 

• Janelle Page 
• Brandon Young (Seller Systems)
• Bradley Sutton (Helium10) 
• Leah McHugh (ecommerceChris) 
• Joe Kovacs (Brand Guarde) 
• Matt McGrory (Pacvue), and 
• Emma Schermer Tamir (Marketing by Emma)

Limited tickets available – visit sellervelocityconference.com or click the link to REGISTER NOW

“What I loved most about attending the Seller Velocity Conference was the feeling of collaboration. Instead of feeling like a traditional conference where you had speakers and then you had attendees, it felt more like an ability to learn from your peers.”

🌟“Top 3 Competitor Attacks to Watch Out for in Q4 – Live Webinar 9/14/23 9 pm EST. 🌟

As a special bonus, we’ve arranged an exclusive webinar with Chris McCabe, the founder and man behind the success of eCommerceChris which is the industry leader in ASIN and account reinstatements. Join us on Thursday, September 14th at 9 pm EST for an insightful discussion. ” 

Chris’s expertise is unparalleled, and this live webinar is your chance to gain valuable insights that can immediately impact your business.

In this webinar you will learn:

• The three attacks competitors use to knock each other off during Q4
• How to prepare and defend your brand against these attacks in real-time
• How to effectively report abuse as it happens to safeguard your brand’s integrity
• Discover the four different types of abuse that can threaten your brand’s success

Join us in this informative webinar to safeguard your brand’s success in the competitive landscape of Q4 and beyond.

Secure Your Webinar Seat Here: https://bit.ly/3sD2BH3

Limited spots only, so don’t forget to REGISTER & RSVP HERE 

In case you missed it:

• Jingsourcing: Your Trusted Partner for Sourcing from China
• Prime Change Ahead: Amazon Quietly Tests Higher Free-Shipping Minimum for Non-Prime Orders
• Amazon Announces “Buy with Prime on Shopify”
• FedEx’s 2024 rate increase below prior-year levels
• WEBINAR REPLAY: “Lowering ACoS by incorporating effective Amazon Retargeting”

See you next week! 

Gary 

Recent posts