The 80/20 of Ecommerce – May 21, 2021

Google partners with Shopify on online shopping expansion

Google and Shopify are joining forces in the world of ecommerce. 

According to Techcrunch, “Google today announced it’s partnering with Shopify, giving the e-commerce platform’s more than 1.7 million merchants the ability to reach consumers through Google Search and its other services. The integration will allow merchants to sign up in just a few clicks to have their products appear across Google’s 1 billion “shopping journeys” that take place every day through Search, Maps, Images, Lens and YouTube”

They didn’t reveal the details of the partnership, but we do know that Google and Shopify are tightening the competition against Amazon in the e-commerce and advertising markets.

Investors were happy with the Shopify news and shortly after Google’s announcement, the stock grew 3.52%.

Amazon’s ads business is generating nearly $7 billion a quarter, and growth is accelerating (CNBC)

Amazon sellers know that to be successful you have to “Pay to Play” in the Amazon Advertising or “PPC” world.  

This was evident as Amazon “smashed” analysts’ expectation as they posted that “Amazon’s “Other” unit, which is primarily made up of advertising but also includes sales related to other service offerings, grew revenue 77% year over year to more than $6.9 billion”.

Igor Golovniov | SOPA Images | LightRocket | Getty Images

“The digital advertising hot streak aided by stay-at-home trends has evidently lasted into the first quarter as travel starts to return and e-commerce spend persists, with companies such as Facebook and Alphabet seeing blowout results for their ads businesses.”

India Charity Singathon for underprivileged families affected by COVID in India 

As you may have heard India is suffering from the effects of a triple mutant strain of COVID-19 and this is affecting the manufacturing and supply chain not to mention the lives of many many people.

My good friends Meghla, Margaret & Kevin from India Sourcing Network are organizing an 8-hour live & virtual “Charity Singathon” to help raise funds to help underprivileged families affected by COVID in India.  

They are partnering with Deepalaya, a non-profit organization in Delhi.

Over 15 singers from the US, Australia, UK, India, Singapore, and The Philippines will be performing at the event to support the families affected by COVID in India.

I’d love to invite you to join me in supporting this cause if you can by viewing and sharing this Charity Singathon.

Fri, May 21, 8 pm EST

Press “Going” on the event link to receive a notification when the Singathon is live: 

And if you can, please consider making a donation to this charity – 100% of the funds are going to the charity organization to help the children and families affected by the pandemic.  

Here’s where you can donate to contribute to the cause: 

How to Boost your Amazon FBA Profits and Cash Flow so you Can Maximize your Exit (Replay)

Recently, I invited Don Henig, Kelliane Fedio, and Jeremy Bell for a LIVE ASK ME ANYTHING Session with Don, Kelliane, and Jeremy, where they answered questions on increasing your Amazon’s business profitability, cash flow, and exiting it for the maximum price. 

In this 60-min AMA session, you will learn:

  • How to prepare your Amazon business for an Amazing exit
    • What it takes to grow your business
    • How to exit at your peak to maximize valuation
  • What makes a great Amazon business for acquisition
    • How to make your business irresistible to acquirors
    • What drives the valuation / multiple up
    • How to maintain adequate levels of inventory prior and after sale
  • When is the right time to sell your Amazon business
    • Why 2021 is a great year to sell your Amazon business
  • Why it’s so important to plan your Amazon business exit
    • The 3 things that you must do today to plan/maximize your exit  
    • Common mistakes that will cost you big

Here are some things you may have missed from last week:

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