80/20 of E-commerce: September 8, 2023
Hi Everyone,
In this edition of 80/20 of the E-commerce Newsletter, we’re transitioning into the fall and getting back into the swing of things as Q4 is right around the corner. This week we have a number of events lined up in September from Amazon, eBay, Walmart, and Alibaba.
We will also dive into Amazon’s fighting against counterfeit claims, Etsy’s share and save program, and upcoming live webinar featuring Chris McCabe on “Top 3 Competitor Attacks to Watch Out for in Q4” next Thursday, September 14 at 9 pm EST to help you protect your brand against competitor’s attacks.
Stay tuned for more e-commerce insights and updates!
Amazon, eBay, Walmart, Alibaba Host Seller Events This Month
Amazon, eBay, Walmart, and Alibaba are holding virtual and in-person events this month, giving sellers a full slate of options from which to choose.
Amazon will host sellers at its annual in-person Amazon Accelerate conference in Seattle, Washington on September 13 – 14, while eBay will hold its annual eBay Open seller conference virtually September 27 – 29.
Walmart held its inaugural in-person Let’s Grow! Marketplace Seller Summit last August 30, in Las Vegas, but sellers will also have an opportunity to attend the company’s first-ever Merry Marketplace free virtual event on September 27 to “learn about top trends, category insights, actionable tips for new & existing sellers and so much more.”
Alibaba.com is kicking off its inaugural in-person event Alibaba.com Co-Create, taking place September 7-8 in Las Vegas. Alibaba.com Co-Create will include programming, panels, networking, and topics including sourcing, logistics and supply chain tips. It’s expecting 800 merchants to attend in person.
TAKEAWAY: Stay up-to-date with the latest trends and insights in the e-commerce industry and continuously look for actionable tips to improve your business strategy by attending these events.
Amazon’s Counterfeit Crimes Unit Files Lawsuits Against Bad Actors Attempting to Use Social Media to Knowingly Sell Counterfeit Luxury Items
If you are an ecom seller or entrepreneur, you may have come across some social media posts that offer counterfeit luxury items such as jewelry, handbags, and accessories. These posts use a “hidden links” scheme, where they direct you to generic product listings on Amazon that actually deliver fake goods. These bad actors try to evade Amazon’s brand protection systems and lure customers with low prices and limited-time offers.
Amazon is not taking this lightly. The company’s Counterfeit Crimes Unit (CCU) has filed two new lawsuits against Kamryn Russell, Ashley Hawat, and their co-conspirators who knowingly engaged in this scam. The CCU works with brands and law enforcement to eliminate the sale of counterfeits not only in Amazon’s stores but across the supply chain. In 2022, the CCU sued or referred for investigation over 1,300 criminals in the U.S., UK, EU, and China.
Amazon supports legitimate content creators who help their followers discover new products and experiences. The company will continue to pursue the small number of bad actors who would attempt to illicitly gain influence and profit by promoting counterfeit products.
TAKEAWAY: Stay vigilant against the hidden links scam and steer clear of engaging in transactions involving counterfeit goods. Counterfeiting not only damages the reputations of the brands you love but also harms the trust and quality of the ecom industry.
Etsy Rewards Sellers for Driving Traffic to Their Listings
Etsy’s got something new called Share & Save. It’s a program where Etsy gives you special links to share on social media, blogs, and more. When people click these links and buy something from your Etsy shop within 30 days, Etsy cuts 4% off your fees.
In simple terms, Share & Save helps you save money. For instance, if your usual fee is 10% on a $100 order, you save $4. It’s optional, open to all sellers, and the links don’t expire. Remember, it doesn’t work for traffic from Etsy messages or listing descriptions.
In a nutshell, Share & Save is a way to increase sales and visibility while lowering your costs. If you’re an Etsy seller, it’s worth a try.
TAKEAWAY: If you are an Amazon seller or an ecommerce entrepreneur, watch this program and see how it affects the market and your competitors.
?️ Join us on October 11 & 12 in NYC for ? Seller Velocity Conference 2023!
Join industry experts and 7-8 figure brand owners, for 2 days that will change your business, at the Seller Velocity Conference, NYC, October 11 and 12.
We all need mentors and advisors to get to where we want to be in business. The Seller Velocity Conference puts you in the room with real experts. Experts on Amazon, experts in business, and experts in e-commerce and digital marketing. Industry veterans who can show you how you can optimize performance to drive your brand’s growth.
See their best line-up of speakers:
- Janelle Page
- Brandon Young (Seller Systems)
- Bradley Sutton (Helium10)
- Leah McHugh (ecommerceChris)
- Joe Kovacs (Brand Guarde)
- Matt McGrory (Pacvue), and
- Emma Schermer Tamir (Marketing by Emma)
Limited tickets available – visit sellervelocityconference.com or click the link to REGISTER NOW
“What I loved most about attending the Seller Velocity Conference was the feeling of collaboration. Instead of feeling like a traditional conference where you had speakers and then you had attendees, it felt more like an ability to learn from your peers.”
?“Top 3 Competitor Attacks to Watch Out for in Q4 – Live Webinar 9/14/23 9 pm EST. ?
As a special bonus, we’ve arranged an exclusive webinar with Chris McCabe, the founder and man behind the success of eCommerceChris which is the industry leader in ASIN and account reinstatements. Join us on Thursday, September 14th at 9 pm EST for an insightful discussion. ”
Chris’s expertise is unparalleled, and this live webinar is your chance to gain valuable insights that can immediately impact your business.
In this webinar you will learn:
- The three attacks competitors use to knock each other off during Q4
- How to prepare and defend your brand against these attacks in real-time
- How to effectively report abuse as it happens to safeguard your brand’s integrity
- Discover the four different types of abuse that can threaten your brand’s success
Join us in this informative webinar to safeguard your brand’s success in the competitive landscape of Q4 and beyond.
Secure Your Webinar Seat Here: https://bit.ly/3sD2BH3
Limited spots only, so don’t forget to REGISTER & RSVP HERE
In case you missed it:
- Jingsourcing: Your Trusted Partner for Sourcing from China
- Prime Change Ahead: Amazon Quietly Tests Higher Free-Shipping Minimum for Non-Prime Orders
- Amazon Announces “Buy with Prime on Shopify”
- FedEx’s 2024 rate increase below prior-year levels
- WEBINAR REPLAY: “Lowering ACoS by incorporating effective Amazon Retargeting”
See you next week!
Gary
About the Author sevenfiguresel
Meet Gary Huang, the creator of the AI for Amazon Sellers 28 Day Challenge and the founder of the 7 Figure Seller Summit. Gary's journey in the ecommerce world began in 2005, when he launched his first private label brand selling women’s shoes on eBay. Since then, he has steadily grown a portfolio of ecommerce brands on platforms like Amazon and Shopify, serving customers in marketplaces across the globe.
But Gary's experience isn't limited to just ecommerce. With a decade of corporate experience under his belt, he has managed supply chains in Shanghai, China, overseeing multimillion-dollar sourcing campaigns. This broad range of knowledge has provided him with a unique perspective on the ecommerce industry, which he now shares with others through his various initiatives.
He is a highly regarded figure in the ecommerce space, with his strategic insights and innovative approaches widely recognized in prominent media outlets including Forbes, NPR, and Bloomberg.
Recently Gary’s fascination with AI came from a simple observation: AI was changing everything, everywhere, all at once. This impact is affecting everything from education, politics, the arts, to ecommerce businesses.
This led him to spend hundreds of hours testing AI applications in his own business and interviewing other successful Amazon sellers and ecommerce experts at the AI and ChatGPT Summit for Amazon sellers.
His aim was to find out how AI could be used to grow ecommerce businesses, save time, and increase profitability. The insights he gained have played a crucial role in shaping the AI for Amazon Sellers 28 Day Challenge.
Outside of his own ventures, Gary has shared his expertise on platforms like the Helium 10 podcast, Jungle Scout's Million Dollar Case Study, Webretailer.com, and the Global Sources Summit. His understanding of global trade was even acknowledged when he served as the Chair of the American Chamber of Commerce in Shanghai's Supply Chain Committee, briefing White House Congressional officials on US-China trade and supply chain strategies.
Despite a career that has taken him around the world, from his native Los Angeles to Shanghai and now Japan, Gary remains down-to-earth, focusing on his role as a husband and father. His experiences, both personal and professional, inform his approach to business and the advice he shares through the 28 Day Challenge.
