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Amazon PPC Surpasses 10% of U.S. Digital Ad Market Share According to The Wall Street Journal, “Amazon. com Inc.’s share of the U.S. digital ad market grew to 10.3% last year from 7.8% in 2019, according to a new report from research firm eMarketer.”  This means that Amazon PPC which > Read More

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Google vs Amazon: Google is challenging Amazon in the game of E-commerce In the game of ecommerce, Amazon is the 800lb gorilla.  It generated $295 billion through it’s FBA program in 2020. By comparison the amount of products people purchase on Google is tiny.  It’s estimated at only about $1 billion > Read More

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Walmart Marketplace is opening its doors to foreign 3rd party sellers According to Bloomberg, “Walmart Inc. has removed rules requiring sellers on its marketplace website to be registered in the U.S. — an attempt to close the e-commerce gap with Amazon.com Inc. and tap into China’s vast network of manufacturers.” > Read More

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“E-commerce got a permanent boost due to the pandemic… Prices are ticking up,”  according to the Adobe Digital Economy Index Report In an extremely thorough report on the Digital Economy, Adobe Analytics surveyed over 1 trillion site visits and over 100 million SKUs.   Overall in ecommerce, “2021 is showing no > Read More

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China’s exporters hit by global shortage of shipping containers – Financial Times It seems this is the year of “LOGISTICS”.  China is now facing a shortage of shipping containers.  According to the Financial Times, “the surge in exports from China to the west, combined with disruption at ports due to > Read More

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